“We know that the prospect of starting a retirement savings plan can be confusing and cause anxiety for some people,” said AARP Chief Public Policy Officer Debra Whitman. That’s why the PSAs and www.AceYourRetirement.org have been successful, she added. “They help people by breaking down retirement savings into simple steps that are easy to follow.”
The AARP-Ad Council surveyed 1,611 employed adults ages 40-59 with annual household incomes of $40,000 to $99,999.