“You can drop four or five hotels anywhere and call it a destination,” says Four Seasons’ O’Sullivan, the original tenant. “The thing that makes Riviera Nayarit special is that it’s much more real than that—there’s so much cultural and natural appeal that we all gain by osmosis and proximity.”

Plus, he says,  the competition might inspire airlines to keep boosting their service, maybe even with business class-equipped aircraft. “Now that,” he says, “would be absolutely huge.”

This article was provided by Bloomberg News.

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