“I think that even millennials will need to talk to a real advisor because personal finance is complicated and there’s more to it than just investments,” she says.
She adds that she has a growing number of millennial clients, some of whom have accounts at robos such as Betterment. She likes how these platforms—and their reliance on ETFs—have streamlined the investment process.
“What I do with financial planning is a lot of the hardcore stuff that many people don’t want to talk about,” Sergunina says. “The stocks and bonds and ETFs come toward the end of the discussion because millennials have other pressing issues on their minds and you have to figure that out first.”