The collections began with just seven dresses but now include separates, knits, suiting, accessories and shoes. The clothing line is designed for a vast range of body types, including sizes 0P to 22W. “Fit seems so basic,” LaFleur says, “but it’s a huge challenge for women.”
“Miyako brings a high-fashion sensibility and taste level that elevates our collection. At the same time, she understands our customer’s need for practicality. Many of our designs are machine-washable. We have a pair of pants that can be worn at two lengths, with heels or flats. And many of our designs are travel-friendly, something I longed for when I was working as a management consultant,” she adds.
Today, MM.LaFleur has approximately 200,000 customers visiting both the store locations and coming online. Seventy percent of LaFleur’s customers are repeat buyers. Seventy-eight percent of new customers start with the Bento Box. The company has 300 employees, of which 80 percent are women.
The company has convenient ways to shop, whether it’s online with a stylist who can guide you through the options; by ordering from the website or getting a Bento Box of selected items; or by hopping into one of the pop-up shops in select cities. The company has store locations in Chicago, Washington D.C. and New York City, and it currently has pop-up shops in Denver; Atlanta; Charlotte, N.C.; Minneapolis; Boston; and San Francisco.
Photo Credit: Takahiro Ogawa