Human Capital: Maximize Your Staff’s New Skill Sets
With little warning, most financial advisors were suddenly forced to shift their practices to working remotely. It was a big strain on everyone, especially for advisors and staff with children studying at home. But people met the challenge and, more than that, seized the opportunity to tackle projects and improvements. Remote staff worked on endeavors like launching a new website or improving new client onboarding. Advisors we’ve spoken with have been impressed by the progress made by their firms and the newly discovered talents of their team members.
With the pandemic revealing these hidden skill sets, why stop there? Drill even deeper into your teams’ capabilities and consider adding flexibility to job descriptions and deploying your human capital far differently than in the past.
Visual Events: Use Technology To Expand Your Reach
Advisors now have a better grasp of how to make webinars more personal and serve as drivers for growth. With prospects at home looking for something to do, advisors who held webinars say they’ve been very successful, in part because the barrier to entering a videoconference is low enough that more people are willing to attend.
Leveraging technology for a workshop allows an advisor to really focus on a message or niche because the cost is virtually nothing. Webinars are here to stay, so if you haven’t attempted one, give it a try. You’ll love the way a Zoom webinar allows you to scale; whether you have 10, 50 or 150 people on a call, it’s the same work, cost and effort, but with a much broader potential reach.
At Commonwealth, there are many reasons we’re optimistic about trends emerging from the pandemic. Although none of us knows where we’ll be five years from now, we do know advisors now have more tools in their arsenal—and the confidence needed to meet any challenges thrown at them.
Kristine McManus is vice president, chief business development officer, in the practice management department at Commonwealth Financial Network.