Others agree advisors and investors need to understand that sustainable investing is a long-term proposition.

Will Lofland, director and head of intermediary distribution for GuideStone Financial Resources in Dallas, says, “More and more investors are considering, or actively engaged in, investing for profit and a better world [but] advisors are not fully informed on the topics. It is hard for them to separate steak from sizzle.”

“People are not understanding that ESG is a long-term holding,” adds Sudhir Roc-Sennett, senior portfolio advisor at Vontobel Quality Growth based in New York.

“Advisors should bring up the options if the client does not,” adds Louise Herrle, managing director of the Capital Markets Division at Incapital LLC, a broker-dealer based in Chicago. “The conversations can be more intentional now because more sustainable funds are available. As more opportunities are created, the category will grow even more, and that energizes financial advisors. The more local the project, the easier the advisor finds it to connect with clients.”          

 

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