Versace, Gucci and Prada have all joined the anti-fur movement in recent years. But the latest body blow to the industry was just delivered courtesy of Covid-19, via a mutation of the virus found in mink.
The animals have emerged as highly efficient spreaders of the coronavirus, potentially complicating efforts to control a pandemic that’s already claimed more than a million human lives. Last week, Denmark revealed it had found a variant of the virus that officials fear could be so disruptive that it justified ordering the extermination of the country’s entire mink population -- 17 million animals.
Prime Minister Mette Frederiksen has acknowledged that wiping out all breeding mink means the industry may not recover in Denmark, which is among the world’s biggest producers of the fur.
“My position remains that the mink have to be culled, because they pose a risk to human health,” she said in Copenhagen on Tuesday. Over 10 million animals have already been slaughtered in Denmark, according to industry estimates.
As prospects grow that mink farming could derail efforts to fight the coronavirus pandemic, the future of Europe’s fur industry seems less certain than ever. Outside Denmark, other mink producing nations are watching closely as they figure out their next steps.
“We are alarmed by the news from Denmark,” said Nadezhda Zubkova, executive director for Russia’s National Association of Fur Animal Breeders. “But so far it’s about scientists’ assumptions.”
In Sweden, authorities say they have transmission of the virus among mink under control. But roughly a quarter of Swedish mink farms have had outbreaks, and the industry realizes it can’t ignore the risks. Jorgen Martinsson, the head of Swedish Mink, said in a Facebook post that “we must never hide from the difficult questions.”
The Luxury Industry
The real shift might come from within the luxury industry itself. Diana Verde Nieto, co-founder of Positive Luxury, which rates the social and environmental impact of high-end brands, says that the “spread of the virus among the mink population in Denmark is likely to be another wake-up call.”
“The world as a whole has to re-think our relationship with nature,” she said.
LVMH established a supply charter last year that aims to protect biodiversity. While the world’s largest luxury conglomerate lets its brands decide whether or not to use fur, one of the goals of the new policy is to make it possible to trace pelts back to the breeding farms.