Conservationist Philippe Cousteau and Newday Impact are partnering to launch an ETF focused on preserving the Earth's oceans.

The Newday Ocean Health ETF, using the ticker symbol AHOY, is being listed on the NYSE. Cousteau and Newday CEO Doug Heske were scheduled to ring the NYSE ceremonial closing bell today to mark the launch. Newday Impact is an asset management and financial technology company based in San Francisco that focuses on environmental impact investing.

AHOY is Newday Impact’s first exchange-traded fund and one of the few ETFs dedicated to protecting and restoring healthy marine ecosystems, the company said. The fund builds on Newday’s five years of impact investing and strong relationships with grassroots nonprofit organizations that are working to mitigate environmental damage to the world’s oceans, Newday said. More than 80% of portfolio will actively involve protecting ocean resources.

The Newday Ocean Health ETF seeks long-term capital appreciation through investments in companies that are diverting ocean-bound plastic waste, supporting sustainable fisheries, controlling ocean acidification caused by CO2 emissions, and actively using other strategies to combat ocean pollution and other threats to marine health, Newday said.

The entire portfolio is also aligned with U.N. sustainable development goals, including zero hunger, clean water and sanitation, decent work and economic growth, responsible consumption and production, climate action, and life below water.

Through its ESG screening methodology and proprietary fundamental research models, the Newday Ocean Health ETF currently has more than 80% of its companies that either have a direct or indirect connection to protecting and restoring healthy marine ecosystems and climate change.

Newday Impact contributes a portion of revenues from its thematic portfolios to its nonprofit partners. In this case, the company will donate 5% of its net revenue of Ocean Health ETF to EarthEcho International, an environmental nonprofit organization established by Philippe and Alexandra Cousteau in honor of their father, Philippe Cousteau Sr., and their grandfather, legendary explorer Jacques-Yves Cousteau.

Newday Impact has partnered with Cousteau and EarthEcho International since 2021 to provide sustainability education to thousands of students and teachers who are part of the SIFMA Foundation’s National Stock Market Game. The EarthEcho team has also provided Newday Impact with important insights into ocean health and sustainability that the company uses in building its investment portfolios, Newday said.

“Ocean health is critical to the survival of the planet for reasons ranging from its role in absorbing CO2 and supplying oxygen to providing food for billions of people around the world, creating millions of jobs, and even supplying ingredients for life-saving medications,” Cousteau said in a statement. “Newday Impact’s new ETF is an important step in helping fund companies that are investing in protecting the ocean ecosystem for future generations.”