And while these are not the only items for comparison, it serves as an example of how a checklist could be created. With respect to the two software choices mentioned in this column, GreenRope CRM has features that appear to be highly useful for financial advisory firms looking for more efficient ways to market for new clients. GreenRope has many other features that are useful, but the emphasis appears to be on new client acquisition.

JunxureCloud might be attractive to a larger firm or a firm with less interest in acquiring new clients. This is not to say that JunxureCloud cannot be used for new client type activities because it can be used that way. It just seems like the focus is on serving the needs of existing clients with more sophisticated contact record capabilities and integrations that permit the users to integrate account information from a large number of sources and use work flows with greater flexibility.

JunxureCloud was built as a comprehensive financial practice management system exclusively for financial advisors. GreenRope was built to meet the needs of a variety of potential firms, including financial advisors, similar to Salesforce in that respect. Both JunxureCloud and GreenRope are excellent software solutions. But they are mentioned here for example purposes to highlight the need to use some form of a checklist with specific criteria that meets the needs of a financial practice. If the checklist is built with specific, objective criteria, your chances of ending up with the right solution are greatly improved.

David L. Lawrence is founder and president of EfficientPractice.com, a consulting firm that provides financial practices, broker-dealers and independent firms with comprehensive, profit-driven efficiency consulting and resources. He is also the author of The Efficient Practice: Transform and Optimize Your Financial Practice for Greater Profits and Success, available at Wiley.com http://Wiley.comand other book retailers.

 

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