While the pandemic presents new challenges for luxury senior properties, their prohibitive costs remain the biggest hurdle to their success, said Jeffrey Langbaum, a Bloomberg Intelligence analyst who covers real estate investment trusts, including Welltower.
But that might prove to be a selling point. As families again get comfortable placing their loved ones in assisted living, they’re likely to seek out pricier facilities, which have the resources to pay for expensive virus-protection measures, he said.
“People who can afford this,” he said, “will look to these higher end, well-run, more efficiently managed facilities as a safer place for their parents.”
This article was provided by Bloomberg News.