NFL’s Path To $25 Billion Hinges On 12-Year-Old’s Mobile Apps

Video Content

“Digital distribution provides the league an opportunity to expand its business by creating new content initiatives, new partnerships and reaching more fans worldwide,” he said.

The NFL this season asked its teams to deliver an unprecedented amount of content for NFL Now, the league’s personalized video service that began about a year ago with Microsoft Corp., Verizon, Yahoo! Inc. and Procter & Gamble Co. as partners. The league has played regular-season games in London since 2007, including three this season and next, in an attempt to build its customer base across Europe.

Mostly Mobile

According to the NFL, fans have logged into NFL Now from more than 22 million devices, a majority of them mobile phones. Most of the video consumption occurs through connected devices such as Xbox.

Joyce Minkoff, the mother of Ethan, the seventh-grader, said her living room is proof positive that the NFL is sitting on a goldmine.

“When my son and his friends are watching the game, you would think their eyes would be glued to the TV. Nope. Their eyes are down looking at their phones,” she said. “They’re glued. For the NFL, the opportunities are limitless. It’s not just the TV.”