How To Be Successful At Niche Marketing
“Have a compelling message," Oligino advised. "Be clear for that niche market.”

Speaking to her panelists, she added, “There are specialized needs for their particular niches.” That is why she recommended hiring talented individuals, so the staff can help their clients feel like the team is built specifically for them.

“You can really be specific of how you use your dollars on how to grow your business," Oligino continued. “You need to like the people in the niche. If you don’t feel connected, it is not going to work out. Assess the viability. If all these things come together, then you have a successful niche.”

Mike Byrnes is a national speaker and owner of Byrnes Consulting LLC. His firm provides consulting services to help advisors become even more successful. Need help with business planning, marketing strategy, business development, client service and management effectiveness? Read more at and follow @ByrnesConsultin.

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