It’s mostly being bought by women 35 years old and younger, but the scent—one of Demeter’s bestsellers now and featured in about 100 stores—is more gender-neutral than others at the brand.

The newer fragrances are more likely to play off smoky or woodsy notes, with hints of cedar and sandalwood, Levy says.

Heretic’s perfumer Little, who has also created scents for Dita von Teese and candles for Lady Gaga, released the unisex scent Dirty Grass in May, which contains notes of pink pepper and lemon zest. The 50-milliliter bottle also has 500 milligrams of hemp-derived CBD oil to give it a slightly sweet, herblike scent. It’s unclear how much of CBD’s calming impact the perfume harnesses, but Little says breathing the fragrance can deliver it directly to the bloodstream.

Lily, a Brooklyn-based CBD producer, has a $65 roll-on that’s handy for travel and on-the-go applications. It has a “mixture of smoky oud wood notes” along with 200 milligrams of its premium, full-spectrum CBD.

Both Lily and Little’s packaging include sleek, glass bottles that target a more upscale clientele than marijuana products in the past. “They may not be smoking weed on their lunch break,” Little says, “but they may love to have a bottle of cannabis fragrance in the bathroom.”

For 19-69’s Chronic, creator Johan Bergelin says, “The main priority was to make a perfume out of it, not just: This smells like weed.” He describes it as a leafy, vibrant green that mellows out into a cashmere wood fragrance. “Weed is on top of mind right now, it’s part of counterculture, it’s part of society.”

Chandler Burr, who created the department of olfactory art at the Museum of Arts and Design in New York, recommends Cannabis Santal ($50) with its bergamot, Brazilian orange, and black plum notes. Burr says the perfume, which came out in 2006, is “ridiculously well-constructed and perfectly calibrated, technically and structurally.”

“Something Everyone Is Talking About”
The appeal of cannabis-scented perfumes may lie in their ability to bring up fond recollections from the past, explains David Edwards, a professor of bioengineering at Harvard University who’s done work on digitizing scent.

“Olfactory nerves go right to the brain, very near to the hippocampus,” he says. “We perceive scent very much like a memory, and it stays in our mind like a memory.”

The Fragrance Foundation’s Levy says that brands are almost certainly using interest in CBD to their advantage.