Like the tulips blooming on Park Avenue, tourists are finally returning to New York City’s once desolate streets.

Tatiana Montalvo, a first grade teacher on her spring break, drove from Washington, D.C., where the museums are still closed. She wandered the galleries of the Museum of Modern Art, strolled through Central Park, trekked across the Brooklyn Bridge, took the subway and ate lots of Italian food.

Such visitors mark a welcome shift after the pandemic dealt a blow to New York’s tourism industry, which supports 400,000 jobs and $70 billion in annual economic activity.

Tourists like Montalvo and her boyfriend, Raymond Selden are enjoying a quieter city without crowds, as well as hotel rooms that can cost half or a third as much as before Covid-19.

“I thought it would be difficult to get around, but it’s been very easy and fun to navigate,” said Selden, an emergency medical technician, as the couple—both in their early 20s—made their way through the museum’s galleries.

The indicators, while early and subtle, are starting to recover. Since January, the hotel occupancy rate has ticked up six percentage points, to 35%, according to hospitality data company STR. The industry reported its fifth straight monthly increase in average daily room rates, which have risen 12% since December.

On a recent Saturday, about 11,000 people rode the ferry from lower Manhattan to the Statue of Liberty and Ellis Island, four times as many as the month before, according to Rafael Abreu, vice president for marketing at Statue Cruises.

The Metropolitan Museum of Art has been averaging 7,000 daily visitors, up from 4,000 when it reopened last summer. The American Museum of Natural History reports a similar uptick. On Monday, New York said it would raise the capacity limit for museums, zoos and movie theaters.

On The Rise
To be sure, tourism is still struggling after suffering a blow surpassing even the aftermath of the Sept. 11, 2001 terrorist attacks. It has hardly rebounded to the extent of other measures of New York prosperity, such as the stock market. The hotel occupancy rate is down from 88% two years ago, STR data show. Along with the decline in visitors, many rooms are empty because 200 of the city’s 700 hotels are closed, some permanently.

The true rate is even lower, considering the hundreds of city-purchased rooms to house the homeless and Coronavirus patients, according to Vijay Dandapani, president and chief executive officer of the Hotel Association of New York.

“We may be seeing the first green shoots of tourism, but they don’t necessarily bear fruit or sustain the tree,” Dandapani said. For a true revival, he said, New York will need the return of international and business travel, conferences and conventions.

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