But he also tallied up more than 38,000 hits for his video. Opening with a professional-looking blue stock market screen, the video moves to a New York City street scene with a woman doing a voice-over describing Pine. Then in a talking head segment, Pine himself explains why he thinks people come to him for advice. At three minutes, 44 seconds it is longer than most advisor videos.
"A video is very time consuming to get it right, but I think it tells people what you are about," Pine says. "Everything I talk about in the video are my own words. I want to be very transparent and want people to know my vision and my ethics."
He thinks the exposure is priceless for the referrals he has gotten.
Like Slattery and Case, Pine also believes in adding something personal about himself to the videos. He has one that encourages people to be bone marrow donors because it is something he feels passionate about.
"People Google me and they have watched my video and read my articles even before they call me, so they know something about me," he says.