Excellent customer service isn’t a nice to have, it’s a need to have. PwC reports that just one bad experience can be costly with up to 49 percent of consumers leaving a brand after just one bad experience. And with 70 percent of consumers expecting 24 hour support (according to Call Centre Helper)– providing real-time support 24/7 is critical to business success. Customer support is often more important than cost – with up to 16 percent of consumers willing to pay more for a positive customer experience.
Even if your team can’t respond immediately, there are options such as putting in place a robust FAQ library or chatbot for immediate support – to keep your customers happy and coming back.
They say “money makes the world go round” – and it’s a true sentiment. Making these four payment resolutions can significantly impact your business success in 2019 and beyond. Here’s to a happy, healthy, and prosperous new year!
Michelle Hansen is a Product Marketing Manager at Yapstone helping marketplaces improve customer experience, engagement and sales through payments. She has authored articles in national publications, blogs, newsletters and websites for companies including Bank of America, Wells Fargo, and Ellie Mae.