Offering access to people, places and things that the ultra-wealthy really want can help advisors attract and retain clients, as well as deepen existing relationships, especially with well-heeled Millennials. For this group, exotic adventures are often more important than accumulating material goods, says Treshnell.
“They like parties. They’re looking for experiences that are really, really unique—that you can’t replicate and that money can’t buy. What’s the most Instagram-able location? What’s the craziest thing they can do to one-up their friends?”