LPL Financial announced that financial advisor Peter Heilbron has joined LPL Financial’s corporate registered investment advisor platform to support his fee-only business, according to a news release.
Heilbron, whose boutique financial services firm, Trace Wealth Advisors, is based in Sherman Oaks, Calif., brings approximately $1.1 billion of client advisory assets. In the release, he said his approach to wealth management is steered by innovative technology, investment strategies and personalized service to help clients work toward their financial goals.
Heilbron’s move enables him to focus on serving a smaller number of high-net-worth clients. To support his efforts, Heilbron will leverage LPL’s technology and performance-reporting capabilities designed for serving wealthy clients, as well as the firm’s virtual administrative services.
LPL is a leading retail investment advisory firm and the nation's largest independent broker-dealer. In recent years, it has made a concerted effort to expand its RIA custodian business.