Jamie Block, an advisor at Rochester, N.Y.-based RIA Wealth Design Services who serves doctors near retirement, says that it’s important to see them in person, too.
“We hold seminars for doctors that might be of interest to them,” Block says. “We find that our existing clients are excellent referral sources, so we do e-mail blasts advertising the seminars.”
Even better, says Andrew Mohrmann, is to get into a teaching hospital to speak to residents or medical students in an educational setting.
“My office is on the doorstep of the Washington University medical community,” says Mohrmann, founder of Modern Dollar Planning, a St. Louis-based RIA. “Since they’re at the stage of their career where they need basic financial planning, there’s an opportunity to provide them with some basic education. If doctors understand that you’re trying to give them knowledge rather than trying to sell a product, some of them are going to approach you for advice.”