Prudential Investments is changing its name to PGIM Investments effective April 3, according to a company announcement on Wednesday.
Prudential Investments, based in Newark, N.J., is the retail arm of PGIM, the world’s ninth-largest asset manager and Prudential Financial’s $1 trillion investment management business.
“The change to PGIM Investments showcases our ability and commitment to delivering actively managed investment solutions to our global clients through the deep expertise of our multimanager model,” said Prudential Investments President Stuart Parker in a statement.
PGIM Investments will retain the names and ticker symbols of all mutual funds.
Prudential Investments already operates as PGIM Investments outside the U.S., and the name change brings the firm in line with other recent rebrandings like the switch from Prudential Real Estate to PGIM Real Estate last year, and the move from Prudential Fixed Income to PGIM Fixed Income in January.
Prudential Investments had $82 billion in assets under management as of Dec. 31.