PlayerUnknown’s Battlegrounds, one of the most successful games of all time, is set to create vast riches when the company behind it goes public next month.

Krafton Inc. founder Chang Byung-gyu could be worth as much as $3.5 billion if the firm’s initial public offering prices at the top end of the range given in its IPO filing, according to the Bloomberg Billionaires Index. Krafton is seeking to raise as much as 5.6 trillion won ($4.9 billion) in Seoul in what’s likely to be South Korea’s largest ever IPO. Chang will hold 14% of the shares after the offering.

The listing will also produce a string of other beneficiaries, from Chang’s wife to Chief Executive Officer Kim Chang-han and Tencent Holdings Ltd.

It’s the latest example of how the wealth landscape is changing in South Korea as self-made technology entrepreneurs move up the ranks of the country’s richest, which were previously dominated by people from family-controlled conglomerates that trace their roots back decades.

“Inherited wealth is no longer the only way to get rich,” said Park Ju-gun, head of corporate research firm Leaders Index in Seoul. This new type of wealth creation “adds to the dynamism of South Korea’s economy.”

Krafton declined to comment for this story.

CEO Kim’s stake could be worth as much as $336 million at the top end of the range. Stock owned by the founder’s wife, Chung Seung-hye, could be valued at as much as $206 million, while Tencent’s 13% shareholding could be worth as much as $3.3 billion.

Chang, 48, started his own business in 1997 when studying for a doctorate. He created an online chat community that was popular with younger people, but his career paused when he was called for military service.

When that finished, he founded a search-engine provider and sold it to the predecessor of South Korea’s largest search portal Naver Corp. With funds from that, he set up a venture capital firm, started to invest in early-stage startups, and founded Krafton, which was then known as Bluehole Inc., in 2007.

Chang bought several gaming studios in 2015, including one founded by Krafton’s current CEO. Kim, a computer prodigy who won national coding competitions in the 1980s, pitched an idea to create an online battle royale game where players compete against one another to be the last person standing.

“I was waiting for approval for three months,” Kim said in an interview in December. “Later I heard Chang found it hard to believe in the idea because the plan was strangely too perfect.”

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