FMG And Subsidiary Launch Marketing Tool
FMG Suite, a San Diego-based company specializing in marketing software and services for financial professionals, and its recently acquired brand Twenty Over Ten, have launched an SEC-compliant digital marketing solution to leverage customer testimonials.
The SEC’s recently updated marketing rule now permits investment advisors to use testimonials and endorsements, which include traditional referral and solicitation activity, subject to certain conditions.
Advisory customers will have access to testimonial page templates that showcase a roundup of customer testimonials, a home page carousel capable of displaying multiple customer testimonials and a Google reviews button allowing website visitors to view existing testimonials or add new ones.
The tools and resources are for use by RIAs and by affiliates of broker-dealers that have approved their use.
Homestead Funds Launches Rural America Investment Fund
Homestead Funds, an Arlington, Va.-based mutual fund company with $2.7 billion in assets as of March 31, 2021, has launched a new fund designed to promote investment in rural America.
Homestead Funds developed the Rural America Growth & Income Fund to allow Americans to invest in businesses and sectors tied to the rural communities in which they live and work.
The fund will employ an active management approach to investing primarily in equity and fixed-income securities of companies that are important to the economic development of rural America.
Dynasty Adds Network RIA Minority Investment Program To Platform
Dynasty Financial Partners, a St. Petersburg, Fla.-based platform and consultant to independent advisors, is expanding its suite of capital solutions by adding a new program that provides capital to RIAs by taking minority stakes in its network partner firms. This adds to Dynasty’s programs offering traditional debt financing and non-controlling revenue interests.
In the last year, minority stake transactions involving RIAs have more than tripled as firms take advantage of attractive market valuations and an influx of capital, Dynasty said in a news release. The new program offers a valuable capital solution for a variety of strategic needs RIA owners might have for liquidity or M&A and succession plans.