Raymond James has named Scott Curtis as head of the firm’s entire private client group. The promotion was one in a series of leadership changes at the St. Petersburg, Fla., financial services company.

Curtis had been president of Raymond James Financial Services, the firm’s independent brokerage business. He is now responsible for all the firm’s private client operations. The appointments was announced by Paul Reilly, CEO of parent company Raymond James Financial

The fast-growing brokerage firm also named Tash Elwyn, currently president of its employee-based Raymond James & Associates (RJA) unit, as CEO of that business as well. In his new position, Elwyn assumes new regulatory oversight and reporting responsibilities.

Raymond James also promoted RJFS national director Jodi Perry as president of the firm’s independent contractor division. She will continue to report to Curtis.

Analysts say that one reason Raymond James appears to be winning many new advisors and brokers is that has so many different business models. These range from the broker-employee model, RJA, to its large independent contractor business, RJFS, to its custodian platform for RIAs. It also has a bank brokerage business and a separate trust company.