Hortz: Any last comments or perspectives you would like to share with advisors?

Robinson: Yes, I would like to say that we care deeply about the advisor-client experience. We have tremendous respect for the value advisors create and we want to provide innovative and client-friendly solutions so they can focus even more time on their strengths of relationship, advice, and communication. Everything we do, from investment strategy to marketing, incorporates the complex dynamic of this relationship. With strategies designed with the advisor and client in mind, we feel honored to continue partnering with advisors and delivering a more behaviorally friendly investment experience.

Having said that, and in the context of this unique time in history, the question we feel advisors must ask themselves is whether or not it is prudent to continue doing what they are doing or make deliberate, yet methodical, changes to their asset management infrastructure. The ongoing history of market shocks and meltdowns tells us that a new approach to asset allocation is required to do two things: 1) increase the probability of achieving the client’s investment goal and 2), in order to do that, better manage investor emotions during future shocks. That we can glean from history!

This, in our opinion, has become a fiduciary issue that has to be addressed because we know that these shocks will continue to come. That is behind the design of the mechanism we have built into our investment methodology to better position advisors and their clients.

The Institute for Innovation Development is an educational and business development catalyst for growth-oriented financial advisors and financial services firms determined to lead their businesses in an operating environment of accelerating business and cultural change. We position our members with the necessary ongoing innovation resources and best practices to drive and facilitate their next-generation growth, differentiation and unique community engagement strategies. The institute was launched with the support and foresight of our founding sponsors—Pershing, Voya Financial, Ultimus Fund Solutions, Fidelity, and Charter Financial Publishing (publisher of Financial Advisor and magazine). For more information, click here.

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