Hortz: What best advice can you give RIAs and other advisors on why they should rethink and start positioning a select group of insurance solutions as a strategic part of their growth and high net worth client engagement strategies?

Meyer: Our message is simple. We believe that the new age of advice means being comprehensive with clients. The more services an advisory firm offers, the more stickiness they will have with their clients and the less likely that client will go down the street to talk to another financial professional or multiple financial advisors. Most importantly, we believe it’s doing what’s right for the clients by providing a full service, comprehensive financial value proposition.

The Institute for Innovation Development is an educational and business development catalyst for growth-oriented financial advisors and financial services firms determined to lead their businesses in an operating environment of accelerating business and cultural change. We position our members with the necessary ongoing innovation resources and best practices to drive and facilitate their next-generation growth, differentiation and unique community engagement strategies. The institute was launched with the support and foresight of our founding sponsors—Pershing, Voya Financial, Ultimus Fund Solutions, Fidelity and Charter Financial Publishing (publisher of Financial Advisor magazine). For more information, click here.

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