Some of the alt ETFs didn't act very alt-like in the market selloff.

The goal of alternative, or alt, exchange-traded funds, which track such things as commodities and hedge fund strategies, is to provide returns that don't move broadly in tandem with stock and bond markets. Alternative assets can also include physical real estate and private equity, which are used heavily by institutions. When the value of stocks and many bonds tumbled recently, investors hoped these other assets would help offset some of the value destruction. 

Here's how they did. Winner: pet rocks

In other words, gold was one of the best alternative ETFs in the selloff, returning 2.5 percent in the past month as the S&P 500 fell 5 percent. This outperformance came as gold bashing reached a fever pitch, with articles calling gold a pet rock. Or just rocks. 

And the negative sentiment made sense, with gold ETFs down 7 percent through the end of July. That was a continuation of the 36 percent loss in gold's price over the past three years, a period when the largest gold ETF, SPDR Gold Shares (GLD), saw $25 billion in outflows. 

The precious metal may seem an obvious candidate to weather a big selloff, but it's not a sure thing. Gold isn’t inversely correlated to the stock market, unlike the volatility index (the VIX) or ETFs designed to return the inverse of the market's performance.

Rather, it has no correlation at all, which means it typically goes up and down independent of the stock market. Still, it does tend to be used by investors as a safe haven in periods of extreme market turmoil, which is why it's a popular portfolio diversifier. In the 18 months during the 2008-09 financial crisis, the metal rose 11 percent over a period where stocks were down 35 percent. And it came through in the latest selloff.

ETFs that track platinum and copper also held up well. The ETFS Physical Platinum Shares (PPLT) and the iPath Bloomberg Copper Subindex Total Return ETN (JJC) both rose more than 3 percent in the past month.

Winner: shorts

Among the hedge fund strategies tracked by ETFs, the ones that worked best in the selloff were those with strategies that involve shorting stocks. The ProShares RAFI Long/Short (RALS), for example, was up almost 1 percent.

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