The most popular robo-advisor was Fidelity Go, which was used by 27 percent of the respondents; followed by Vanguard Personal Advisor Services, used by 16 percent; Schwab Intelligent Portfolios, used by 13 percent; and AssetBuilder, used by 8 percent. The overwhelming majority of robo-users, 91 percent, rated their digital advice experience as at least “satisfactory.”
For its report, Spectrem Group did an online survey of 700 investors representative of affluent people in the U.S. The survey was performed in the fall of 2016. The respondents were required to have $100,000 in net worth, not including their primary residence.