Across Six Senses resorts, Jacobs says travelers are seizing the experience to break free from confinement. “In Asia, the guest seems to be less concerned than we had anticipated,” he says. “They’re coming with the expectation that we are going to do the right thing and take care of them.” He says that in Vietnam, the first thing guests do is rip off their masks and jump into the ocean. “There are some rules,” he adds. “But what we’re finding is people want to feel normal again.”
This article was provided by Bloomberg News.