Scaramucci’s airtime and visibility increased as he became a surrogate for Trump during the 2016 campaign. Three days before Trump was sworn in, SkyBridge announced an agreement to sell a majority stake to HNA Group Co. and RON Transatlantic EG, clearing the way for Scaramucci to eventually take a White House position.
Proof of Concept
With the deal still pending, those who’ve come to know “The Mooch” have been waiting to see what he’ll do next. Monday, he provided a few answers. The chances of his running for political office in the future are “quite low,” he said.
“What I’m probably going to do, I’m going to take on a portfolio of businesses in a holding company that my family is going to control, and my partners and my friends, and see if I can execute on that portfolio,” he said.
The idea for the Scaramucci Post formed during a recent telephone conversation Scaramucci had with his friend since the 1990s, Lance Laifer, a social media veteran and co-founder of the Sohn Conference who still runs its ideas contest. Laifer recalled a series of calls in early August, while he was on a family trip at Walt Disney World, that led to his Old Forge Media becoming a partner with Scaramucci on the Scaramucci Post.
Laifer described his own politics as far to the left on social issues, and said he is driven to work on the Scaramucci Post because he believes there is an opportunity to make the world a better place from the center.
As for monetizing the startup, Scaramucci said Job One is building a community. Knockout Times, an online digital media platform for female athletes, is its first advertiser. Founder Jamie Lewis, who joined the evening event, declined to say how much she is spending.
Advertisers will need to ensure they get the right exposure in an increasingly fragmented media market, Scaramucci told a group of reporters.
“I’ve got to prove my concept,” he said.
This article was provided by Bloomberg News.