Four companies well known to financial advisors are integrating their services, resulting in a CRM system, a financial planning tool and custodial platform working together.

The SEI Wealth Platform, which provides custodial services, will be integrated with Redtail Technology, MoneyGuidePro and ActiFi. Beta testing with some advisors is set to begin and the companies will demonstrate the capabilities at the industry’s 9th annual T3 Technology Tools for Today Conference this week. A broader rollout is slated for later this year.

SEI provides custodial, investment management, practice management and other services. These services will be combined  with the CRM system and financial planning engine of Redtail and MoneyGuidePro respectively. Redtail provides an automated workflow hub with a sophisticated workflow engine that ties all the components together. MoneyGuidePro integrates seamlessly with the other components and passes goals-based financial planning information directly into SEI’s new proposal system. Practice management experts ActiFi designed the workflows based on the best practices derived from millions of real world advisor business activities.

“This is the first time that Redtail’s new automated workflow CRM engine has been used with other applications,” said Brian McLaughlin, CEO of Redtail. “It allows Redtail to be the hub, guiding activities to the right people in an advisor’s organization as well as through the financial planning software and advisor custodial platform.”
 
“It is also the first time that an advisor is able to create a goals-based financial plan, passing the data directly into an advisor’s proposal system, seeing it flow into their platform all the way through custody. In this seamless integration, the same goals are shown on statements and progress is reported against the original goals throughout the client relationship,” commented Tony Leal, CTO of MoneyGuidePro.
 
”It’s been exciting to have this level of tight integration in the key advisor applications. This offering is a true benefit to the advisor,” said Spenser Segal, CEO, ActiFi.