Sequoia Financial Group is launching Sequoia Sentinal, a boutique family office within the firm providing its ultra-high net worth clients with a more tailored experience.
The ultra-high net-worth client has been a growing business for the Akron, Ohio-based firm, which sees those assets make up about 55% of its overall $15 billion in assets under management. Sequoia wanted to provide specific services that were of particular interest to that clientele.
“Sequoia Financial Group offers services to clients across the wealth continuum, including several specialized resource groups,” the firm said in a statement. “It created Sequoia Sentinel to offer an array of tailored services, including asset management, tax management, wealth transfer, asset transactions, and charitable planning to meet the challenges inherent to generational wealth.”
The new division will offer a wide range of services for ultra-high-net worth clients including technical assistance in areas that impact clients looking to maintain substantial family wealth. The goal is to work with families across multiple generations, according to Sequoia.
Over the past couple of years, Sequoia has been building up its capabilities to serve the ultra-high net-worth community through organic growth and a series of acquisitions including Zeke Capital Advisors and M Capital Advisors in 2023 and Wealthstone Advisors in 2021.
The team itself will be led by Annie McCauley, executive vice president and chief client experience officer of Sequoia Sentinel. The new entity consists of well-trained professionals with experience in solving the complicated matters that wealthy families face.
“This is a significant milestone in our firm's 32-year history,” said Tom Haught, founder and CEO of Sequoia. “Sequoia Sentinel's team leverages the depth and breadth of Sequoia's capabilities and resources to provide a custom and multi-generational client experience for each of our qualified clients.”