It’s hard to say how much extra revenue the PJS story itself would have provided for News Corp.’s publications, according to Ian Whittaker, a media analyst at Liberum Capital Ltd. In the long-term, “if you establish a reputation for scoops, people buy your paper even if they are not your target demographic,” he said. “This sort of case is almost like brand marketing.”
Sex Lives Of The U.K.'s Rich And Famous Stay Private, For Now
May 19, 2016
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