Advisors sometimes feel overwhelmed by M&A discussions, believing the process is complicated and difficult, prone to getting bogged down in many of the excruciating details that typically define these types of transactions.

At its core, M&A can and should serve as an additional mechanism for advisors to leverage as they seek long-term sustainable growth.

And by approaching M&A as a formal process with dedicated resources, independent advisors can recreate the successes they have experienced in winning new client relationships in a different yet equally vital area of their long-term business.

Richard Whitworth, AIF, is managing director of business consulting for Cetera Financial Group.

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