Kelly said that a top-producing advisor could conceivably double their net take home pay by spending one day each week coaching other advisors who want to grow.

According to Kelly, multiple gaps in advisor-facing insurance technology have made offering insurance inefficient, even as many other parts of the financial industry have accelerated their use of technology to drive scale and efficiency.

“The major thing that was obvious to me was that there was no end-to-end platform for an insurance producer,” said Kelly. “We’ve built a state-of-the-art platform for insurance sales that includes everything from tracing your marketing and return-on-investment automatically to having conversations and requesting annuity illustrations, to doing your submissions and seeing submissions become paid policy, and managing your in-force book of business.”

A case-design portal helps advisors answer prospective clients’ questions about policies and products, tracks advisor-client and advisor-prospect conversations and can even help them find an optimal policy for their client.

Signal’s new business dashboard shows an advisor every policy they’ve submitted, and where it is in the process between submission and becoming a policy. It also shows the advisor all of their policies in place, obviating the need to track such information on spreadsheets or word processing programs. Signal can then track all of the information around in-force policies including performance and policy management information.

Kelly added that with a single click, advisors will be able to produce a simple annual annuity review for their clients, completing what was once at least a 30–to-50 minute endeavor in moments.

Another efficiency-driving technology inclusion is “FireLight Embedded,” which places FireLight's e-signature and electronic forms application on Signal Advisors’ platform, creating a single-sign on experience upon a unified interface. Information entered on the firm’s platform can then be reused across an advisor’s technology, including within Salesforce’s customer relationship management software.

A marketing dashboard offers analytics displaying an advisor’s return-on-investment across different marketing channels and helps to funnel leads into the case design portal.

The platform also creates a paper trail for every recommendation, said Cohen, and future updates will include more robust compliance and suitability functionality.

Most of Signal’s technology is “net-new,” according to Kelly and has never been created for advisors before.

“That’s why we got into the IMO space, there were things that we felt like we could do that no one else was doing,” said Kelly.