“We were going to launch this as a paid upgrade to our system, but it was delayed because we were creating marketing around it,” said Sofia. “We’ve decided to skip our marketing and go ahead and add it to our platform. If advisors aren’t doing video, there’s never been a better time to let your clients see your facial expressions and hear the tone in your voice – it can help compensate for the lack of personal interaction.”
Finally, Snappy Kraken is offering education to advisors themselves in the form of monthly webinars on topics designed to help advisors cope with ongoing challenges like managing teams remotely and handling the stress of working from home amid market volatility.
“It’s not as difficult as you may think,” said Sofia. “My No. 1 piece of advice is don’t stop marketing, and I’m not saying that because I’m a marketing company. I ran a practice during the 2007 to 2009 downturn, and these downturns are the best time to pick up clients because a lot of advisors haven’t been taking care of their clients as well as they should have been. Their clients are asking questions, seeking help and seeking answers, the advisors have been lackadaisical, and it’s a good time to get out there to try to help those people. You’re not greedily prospecting, you’re helping people find the answers they need.”