After two years of a pandemic, all they wanted to do was take their long-delayed trips. Then flight prices surged.
The much-awaited easing of Covid cases and restrictions is coinciding with a jump in jet-fuel costs, as Russia’s invasion of Ukraine prompted the U.S. to ban imports of Russian crude and pushed oil prices as high as $130 a barrel. That, plus higher demand for trips, means airline-ticket costs are increasing for consumers, many of whom are already facing higher prices in areas like groceries, gas and rent payments.
And since some airlines lock in the price of jet fuel months in advance, experts say the worst may be yet to come.
Being able to purchase affordable plane tickets is hardly a matter of life and death. But how consumers respond to the hikes does have significant implications for the economy and could imperil the travel industry, which is still recovering from the pandemic’s precipitous drop in demand. Paying more for big-ticket items like plane trips also has an outsized impact on the wallets of everyday people.
Katie Heubner, a 44-year-old teacher in Iowa, was shocked at the cost of rebooking a European vacation originally scheduled for 2020. In celebration of her 25th wedding anniversary and her parents’ 50th anniversary, a group of seven family members initially planned to fly business class to Barcelona — costing about $15,000 — and then embark on a cruise.
After having to reschedule several times due to Covid outbreaks, Heubner needed to use her voucher for her flights before it expired. The cost now for the Barcelona flights on Lufthansa? The entire voucher, plus $9,000 extra per ticket.
“I was like, ‘That is just ridiculous,’” she said. “When they told us that, my husband and I both gasped on the phone.”
They decided to bump the tickets down to economy, which still cost them an extra $1,600 total after using their voucher.
Fuel Dilemma
The main problem for airlines now is the rising cost of jet fuel, which has spiked 45% this year to $3.29 a gallon. Earlier this month, prices hit $4.07, the highest since 2008.
Some are even cutting planned flights to deal with it. Alaska Air Group Inc. is reducing trips by as much as 5% in the first half of the year, and Allegiant Air will cut second-quarter capacity between 5% and 10%. Jet fuel makes up about 20% to 25% of airlines’ annual operating expenses, Bloomberg Intelligence data shows.
Flight prices were increasing even before Russia’s invasion of Ukraine threw the oil market into chaos, thanks to the rebound in demand. Now, domestic flights in the U.S. are currently averaging around $300, up 36% from the beginning of this year and back in line with 2019 numbers, according to Hopper Inc., a travel search engine.
“Flight prices have been low for the last two years as carriers have used low fares to compete for bookings,” said Hugh Aitken, vice president of flights at travel-booking site Skyscanner. “However, over the last few months, robust demand for U.S. domestic travel has allowed airlines to price airfares closer to pre-pandemic levels in order to return to profitability.”
In December, Cortney Skinner in Norfolk, Virginia was researching the price of plane tickets to Colombia for a trip with her friends. They were about $400 each at the time, so the group made their arrangements for a July trip. Then, when she went back to book the tickets last week, she saw they had risen to about $800.