Still, the report found that a significant gap exists between what people say is important and how they actually invest. More than three-quarters of respondents said the following ESG issues were important in their decision to invest: provides safe working conditions for employees (84 percent); transparent in their business practices and finances (81 percent); provides living wages to employees (80 percent); provides quality health insurance to their employees (78 percent); and conserves natural resources (76 percent). But less than half chose to invest or not invest based on those same business practices, the report noted.