Source expects to roll out more products in this country in the near future, and executives say they aren’t deterred by the challenge of trying to crack the super-competitive, nearly $2 trillion U.S. ETF market.
It might be crowded for a small entrant, Kranefuss says, but given Source’s size, track record in Europe and the backing of its heavyweight partners, he believes it has the resources and intellectual capital to be successful in the U.S.
Also, he adds, there’s a lot of new money coming into the ETF space and Source expects to get its share of those dollars. “The market is hardly over,” Kranefuss says. “If anything, it’s got more opportunity now than it did five years ago.”