Editor’s Note: This article is based on Steve Sanduski’s podcast interview with Dennis Morton and Kathryn Brown, of Morton Brown Family Wealth. To access more than 100 interviews with industry leaders, subscribe for free to Steve’s podcast, Between Now and Success by clicking here.
If I only knew then what I know now…
As advisors and business owners, we all think about this from time to time. But how often do you actually put what you’ve learned into action?
Right now, you’re probably sitting on a lesson or idea you could use to transform your business. In fact, you might have enough “A-ha!” moments stored up to do something really exciting, like starting your dream RIA from scratch.
My recent podcast guests did just that. Dennis Morton and Katie Brown are the co-founders of Morton Brown Family Wealth in Allentown, Pa. They used lessons learned during their previous 10-year working relationship at another firm to grow Morton Brown from $0 to over $100 million in AUM in just 12 months.
‘Day 1’ Designs
Here are four specific ways they designed their firm from Day 1 to be an enduring business with no regrets and no more “if onlys.”
1. Live By Your ‘Creed.’
“Our very first exercise when we started talking about launching a new firm was to ask ourselves, 'what would we want it to look like and how would we want it to feel?'” remembers Katie. “So we sat down and developed our Morton Brown creed. It really helped to lay the foundation for everything that has taken place since then.”