Besides enriching Reddit traders and making the stock market front-page news again, the world’s cultural obsession with risk-on assets is doing something that has almost never happened in the past three decades. Turning bonds into an also-ran.

That’s true at least in the eyes of retail investors who have traditionally been staunch devotees to fixed income. Yet one of the starkest displays of changing tastes came last month, when investors poured about $20 billion more into equity funds than they did bonds, data compiled by Bloomberg and the Investment Company Institute show. The inflow gap is the best for equities since 2016.

For years, demand for stable returns amid an aging population has put a floor under the bond market along with a dovish Federal Reserve. Now—despite noise like this week’s rally in Treasuries—there are signs a more pronounced alienation is taking hold among fund customers. If it was ever going to happen, it makes sense it’s happening now. So far this year the S&P 500 has gained 11% while Treasuries are down roughly that much.

“As the stock market moves up while bond yields increase, investors are forced to reconsider allocations,” said Jim Paulsen, chief investment strategist at Leuthold Group. “If yields keep rising while economic growth and earnings boom, inflow to equities may get even stronger.”

The new-found affection for stocks is a departure from the past decade where investors funneled money to fixed income. From the 2008 global financial crisis to 2020, equity funds lost $800 billion in stark contrast with the $3 trillion added to their bond counterparts, ICI data show.

The about-face follows the S&P 500’s biggest 12-month rally since the 1930s and what may prove to be the end of a 40-year bull market for U.S. Treasuries. Underpinning the performance is an economy roaring back from the pandemic, propelling corporate earnings to 50% growth this quarter while fueling concern over inflation eating into fixed returns.

The picture is much the same globally, where equity inflows are outpacing bonds by the most in six years. So far this year, almost two dollars have been sent to stock funds for every dollar into fixed income, data compiled by JPMorgan Chase & Co. show.

“It’s just harder to make a rational case for fixed-income assets,” said Arthur Hogan, chief market strategist at National Securities Corp. “It’s consensus view that we’re likely to see higher interest rates.”

The equity buying spree is stoking fear over investor euphoria—though the raw force of the flows may be difficult to overcome. Over the past five months, more than $600 billion has poured into global equities, exceeding total inflows for the prior 12 years combined, according to Bank of America data.

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