Stop With The Phony Slogans
April 2, 2018
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When it comes to a slogan, your “why†does not matter! This article brings up a good point. But the suggestions offered by the author will likely lead to more of the same. I agree that too many slogans are trite. Small firm, large institution. It is all nauseating and predictable. But if you are willing to make one shift in your approach to creating your slogan, it could solve the problem. The content of your slogan should not be about you or your firm. Rather, it should be about the client, or better, target market you serve. Therefore, the slogan should communicate a client benefit, not how great or unique your service is. Examples of this that come to mind include Live Big Dream it. Plan it. Live it. Your life. Your plan Certainly there are better ones than these. But the point is, none of these are about you. These examples are client-centered, not self-centered. I am happy to author an article on a process to make this shift unique to the audience you serve (the more targeted, the more interesting the slogan). As written, this article promises to be another article about another way to get to the same result.