Fulks and his team designed the mysuccessionplan.com platform to be quick and easy to use. “It probably takes an hour to 30 minutes of their time to help protect [their business],” he said. “Really, what a seller is looking for is not the highest dollar amount, but the right fit.” 

Fulks acknowledged that not all deals are perfect, but he asserts that an imperfect deal is sometimes better than nothing.

“In the event there isn’t a perfect fit, we design a plan where either side can terminate it,” he said.

Fulks noted that while any deal can provide challenges—usually the result of a personality conflict between the buyer and the seller, or a difference of opinion in the asking price for the practice—he and his team aim to put them together so that each is a win-win for both parties.

“I tell everybody that this [platform] is a work in progress,” he said. “We hope to continue to build it, add resources and make it the most robust platform in the industry.”

With more than $268 billion in total client assets, Advisor Group Inc. is one of the nation’s largest networks of independent financial advisors.

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