4. Reduce stress
Whatever the obstacles are for attendance, show that you care by smoothing things over. Let’s say you want to do an event and your target audience is parents in their 30s and 40s: Offer a certified babysitter and a play room so they don’t have to worry about the kids. Or you may have clients who really enjoy  big-city museums, but hate the hassle of driving and parking: Offer a mini-bus and have a picnic on the way. Really think about how far people need to commute, and what happens in foul weather, so you can minimize cancellations (which can be 20 percent or more for larger events).