"Every donation is urgent. We help differentiate between what is urgent and what is important," he said.
Not only are wealthy Americans cutting back on giving, they also are reconsidering the causes they support. About one in five changed the types of organizations or causes to which they give, according to the PNC survey of more than 1,000 adults with more than $500,000 in investable assets.
Over the past two years, the size of the biggest charitable donations have also shrunk significantly, PNC said. Donations ranging from $25,000 to under $1 million now make up almost a third of all donations, while gifts of $1 million or more have shrunk to less than 1% from 15% two years earlier.
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