“We doubt that such a move is sufficient to put the processing on a lawful basis,” Martin Schemm, a press officer at the Hamburg authority, said of Amazon’s opt-out approach. He said some categories of sensitive data require a user’s unambiguous consent to be processed but with the opt-out, a user still can’t decide what type of data is recorded and what isn’t.
Schemm said the Hamburg authority was in touch with colleagues in Germany who oversee Amazon and Apple and that it would keep them informed of their measures in the Google case.
This story provided by Bloomberg News.