10. Keep SEO in mind – Search engine optimization can help a Web site be found. Just by creating content using the right keywords on a regular basis, a site will have better search results than a firm that is stagnant. If clients are in a geographic area, consider local terms, like "Boston financial advisor."
Even prospects that are coming from referrals will research an organization online before reaching out. Are you being found? And if so, are you making a great first impression?
If advisors do these 10 things well, they will educate their clients and prospects, improve their reputations, drive traffic to their websites and ultimately grow their businesses. Whatever the purpose of your communications, reader-centric writing will make it more successful.
Mike Byrnes is a national speaker and owner of Byrnes Consulting, LLC. His firm provides consulting services to help advisors become even more successful. Need help with business planning, marketing strategy, business development, client service and management effectiveness? Read more at ByrnesConsulting.com and follow @ByrnesConsultin.