He sold his internet company for billions of dollars and then bet on an electric-vehicle startup, posting about it frequently on social media. He owns shares of Tesla Inc., drives its cars and is building a factory in China.

But he’s not Elon Musk. Instead, Chinese billionaire He Xiaopeng is the target of Musk’s ire, and his company, Xpeng Motors, is at the center of separate trade-secrets lawsuits filed by Tesla and Apple Inc. Tesla accused one of its ex-engineers of stealing confidential autopilot information before bolting to a job at XPeng, where He is chairman.

He, 41, called the lawsuit “questionable” in a WeChat post Friday. The accusations came eight months after one of Apple Inc.’s ex-employees was charged with trying to take sensitive robocar secrets to a new job with XPeng. The Chinese automaker hasn’t been accused of wrongdoing by Apple or Tesla.

In a March 12 interview at his Guangzhou campus, which features a three-story slide, He spoke with disdain about workers who steal intellectual property.

Respect Property
“I was a computer engineer myself, and I truly respect intellectual properties,” he said with a pair of leather slippers on. “We wouldn’t be happy if our IP were taken away by any of our employees. We care a lot about talent, but don’t go after what other companies have done because that won’t help boost our competitiveness.”

Intellectual property isn’t the only front in this battle. There’s also cash flow. Xpeng is learning what it’s like to burn cash like Tesla and other EV rivals. Xpeng’s factory is being built about an hour from the main office in Guangzhou, and He’s trying to keep up with Tesla’s round-the-clock construction of its own factory in Shanghai.

“I thought maybe raising $1 billion was enough,” said He, who invested in the startup after selling his UC Web Inc. browser company to Alibaba Group Holding Ltd. in 2014. “I don’t think so today. I think maybe if we can raise $4 billion to $5 billion, that will be great.”

Outdoing America
Ever since China set its sight on superpower status, the country has tried outdoing various American icons, with one billionaire building a studio that’s bigger than any in Hollywood and his own version of Disneyland.

As tensions with the U.S. increase, China’s obsession with outdoing Musk is becoming surreal. The contenders include Jia Yueting, who’s trying to build EVs in California even after his internet empire collapsed, to the 32-year-old dubbed China’s own Musk by state-run media last year after launching the country’s first commercial rocket.

But He may be the most Musky of them all, trolling the Tesla chief executive officer in his posts on Weibo, the Chinese version of Twitter. He’s now on the hunt for additional funding after raising more than 10 billion yuan from investors such as e-commerce giant Alibaba and iPhone assembler Foxconn Technology Group.

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