Shih mentioned that assistants can even text on behalf of the advisors if the advisors give them permission to do so.
Looking Ahead
The world is already very instant and very mobile. This new technology taps into those trends so advisors can text in a compliant way.
It also allows advisors to be a great asset. “You are in a people business. Your people have personality, they have a voice,” said Shih.
It is a common belief that the more advisors communicate with clients, the more loyal the clients become. While text messaging is not the sole solution, it should definitely be part of a multi-touch experience.
As data is collected, it will drive a new world of “AI” that will allow for better personalization in the future. When clients get the information they need, Shih said, “The client is benefiting.”
Mike Byrnes is a national speaker and owner of Byrnes Consulting LLC. His firm provides consulting services to help advisors become even more successful.