A common theme runs through social networking. You meet people. Learn about them. Identify interests in common. They will learn about you through direct conversation or asking other members about you. Be that person everyone wants to join their group when you enter the room. People do business with people they like.
Bryce Sanders is president of Perceptive Business Solutions Inc. He provides HNW client acquisition training for the financial services industry. His book, Captivating the Wealthy Investor can be found on Amazon.