With Dynasty, we found that we share a vision and a commitment to success, and that working together is easy and fun, as we are each, individually and together, disrupting the status quo in our industry.
Hortz: Can you characterize the working relationship between the firms in the early days and how it was developed and built upon?
Brown: In the early days of the relationship, Dynasty introduced YCharts as part of its technology and research stack for all new network advisor teams joining their platform. As these advisors began to consistently adopt YCharts as their investment research tool, and as Dynasty’s Network base grew, the relationship evolved into enterprise access. Building on the trust and success that had been established between Dynasty and YCharts, it was agreed that a long-term partnership made the most sense for both firms. We are excited to be a long-term partner to the Dynasty Platform.
Hortz: How and why did you come to the conclusion of formalizing a long-term strategic partnership?
Brown: We collectively built trust over time, which made us both more comfortable stepping up our commitment to each other. When you know you are committed over the long term, it makes it easy to identify short- and medium-term investments (economic, training, co-marketing, etc.) to continue improving the partnership.
Hortz: What can you share with other advisors and financial services firms about what you learned about how financial firms can best work with FinTech companies and vice versa?
Brown: High tech needs to be paired with high touch. It takes passionate, like-minded people working together to make technology and operational solutions work. Also, clearly map out your joint value proposition and how you can reinforce and complement each other’s visions from the beginning. Finally, focus on what you do best. In YCharts’ case, we provide great data and create really intuitive software that serves a specific set of use cases around enabling smarter investment decisions. We also provide amazing customer support. Dynasty excels at offering independent advisors an innovative platform on which to operate their business in the industry coupled with operational support and ongoing in-house expertise. Together, Dynasty and YCharts enhance each other’s core businesses, and have from the start partnered on identifying the mutual benefits that have yielded a rewarding, and now longer-term, partnership.
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